Juicero

When massive funding rounds mask a complete absence of product-market fit — and the employees who pay the price.

What is the Red Dot award on your mouse and vacuum? A 25% win rate, €4,000+ fees, and genuine design expertise.

From a $400 juicer that can't run without Wi-Fi to a toaster with more computing power than Apollo 11, we explore absurd gadgets.

From the Juicero to the motorized ice cream cone, we explore the $300M industry of single-purpose gadgets solving problems that don't exist.

We revisit 10 failed startups, from a $700 Wi-Fi juicer to an anonymous social app that turned toxic.