Forrester
Analyst firm with competing Wave methodology
Episodes
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#4725: Software Evaluation as a Career PathThe hidden career track for people who love evaluating SaaS tools, building matrices, and becoming the go-to software decision-maker. -
#3859: How Gartner Shapes Tech Buying (and Who Pays for It)Gartner's Magic Quadrant and Hype Cycle shape billions in tech spending. But who's really paying the analyst? -
#2832: The Two-Tiered World of SupportHow technical account managers and premium SLAs create a support tier that’s almost a different product from consumer chatbots.