#sunk-cost-fallacy
2 episodes
#4315: The Research Trap: When Homework Makes You Buy
Research creates a psychological obligation to buy. Here's how to decouple investigation from transaction.
#321: The Sunk Cost Trap: Why We Struggle to Let Go
Why do we stay in bad movies or dead-end careers? Explore the psychology of the sunk cost fallacy and learn how to break the cycle.